The Australians are very wine savvy, and they know a good wine when they taste one. However, the Australians appear willing to try a French wine that has less alcohol.
Tired of losing out to Australia in the global wine market, France has started fighting the Australian’s in their own backyard. The French targeting of the lower budget wine market in Australia seems to be making inroads as sales for the lesser French wines soared 65 percent in the last year.
The French have never really tried marketing their wines; instead they have always relied on the made in France distinction as the best type of advertising. However, with wine sales dropping, France has decided to play by Aussie rules in selling wine down under.
"They've come in with fruit-driven wines in screw-top bottles, which would have been unthinkable only a few years ago," he said.
"There's also an emphasis on packaging and labeling. A few years ago the French would simply assume people would buy their wine because it was good, now they've realized their have to tell global wine consumers what they're getting."
Because wine taste run cyclically, Phillipe Casteja, President of the Bordeaux wine producers in France, is not sure this idea will work.
For now, the Australians appear willing to try a French wine that has less alcohol along with a less dominate taste when compared to Australians wines.
Read more at Yahoo News
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